Senior Copywriter
Rasta | Gurgaon (NCR), Hybrid | 3+ years experience | Full-time
Apply:
[email protected]
&
[email protected] | Subject: SCW 2026
Who We Are
We are a 14-year-old Creative Shop behind some well-known consumer brands.
At Rasta, we build from scratch, from strategy to execution.
The Role
We're looking for a wordsmith who thinks in ideas, not just sentences. Someone who knows that outstanding copy isn't about clever lines but about the right line, in the right voice, for the right moment.
As a Senior Copywriter at Rasta, you'll own the craft end-to-end: conceptualizing, writing, presenting, and publishing across formats and media. You'll work across a portfolio of brands, each with its own tone, audience, and ambition. The ability to shift registers without losing sharpness is non-negotiable.
This is not a pure execution role. You'll be expected to bring strategic thinking to briefs, a cultural antenna to trend-spotting, and enough screen presence to sell ideas with confidence.
What You'll Do
*Craft & Technique*
- Write across formats: Viral video scripts,
social captions, digital ads, print, branded editorial, packaging, thought leadership, and more
- Concept from scratch, with insight and cultural relevance at the core
- Switch between long-form (essays, blogs, articles) and short-form (captions, headlines, memes) with equal confidence
- Script for video and reels with a deep understanding of audience interests, hooks, message carriers, audio cues, art recommendations
- Proof and quality-check all copy before it goes anywhere near a client or a feed
*Ideas & Culture*
- Be the first to spot what's moving in culture, on feeds, in categories you work on
- Develop original concepts backed by real insight, not surface-level trend-chasing
- Think in memes, formats, and moments, not just copy decks
- Contribute to and help shape the creative culture of the team
Collaboration & Presentation
- Work closely with designers, brand execs, and editors to take ide
📌 Senior Copywriter (Gurugram)
🏢 rasta
📍 Gurugram