Key Parameters:

Amazon Ads Management:
- Plan, execute, and optimize all types of Sponsored Ads:
- Sponsored Products
- Sponsored Brands
- Sponsored Display Ads
- Conduct regular performance audits to improve ad effectiveness.

Competitor Analysis:
- Perform in-depth competitor research to identify advertising strategies, pricing, keywords, and product positioning.
- Leverage competitive data to inform targeting and bidding strategies.

Targeting & Keyword Strategy:
- Develop and execute Amazon PPC strategies based on ASIN targeting, keyword performance, and product segmentation.
- Continuously refine targeting based on search term analysis and performance data.

Campaign Structuring:
- Define and implement campaigns into three major categories:

Generic Campaigns – Broader keyword targeting for category visibility.

Competitor Campaigns – Direct targeting of rival brand ASINs and keywords.

Brand Campaigns – Defensive and brand-based keyword strategy to maintain presence.

Tool Utilization:
- Use leading tools such as Helium 10, Jungle Scout, SEO Stack Keywords,



and Zonguru for campaign planning and optimization.

Performance Monitoring:
- Responsible for demand generation, revenue growth, and tracking the impact of PPC strategies on product rankings.
- Monitor and analyze KPIs such as ACoS, ROAS, TACoS, and take data-driven actions to improve campaign performance.

Product Analysis:
- Evaluate ASIN rankings, product ratings, customer feedback, and overall sales performance.
- Identify opportunities for listing improvement and product positioning.

Cross-Functional Collaboration:
- Work closely with the data analytics and content teams to align ad strategies with business goals.
- Adjust campaigns based on seasonality, inventory levels, and promotions.

Strategic Growth:
- Develop long-term advertising strategies to scale revenue, enhance profitability, and boost brand presence on Amazon.

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Junior PPC Executive (Agra)
🏢 ACPL EXPORTS PRIVATE
📍 Agra