We are looking for a Performance Marketing skilled to drive student admissions and brand visibility through effective digital marketing campaigns. The candidate will be responsible for planning, executing, monitoring, and optimizing paid campaigns across digital platforms to generate high-quality student enquiries and admissions while achieving the desired cost and conversion targets.

Key Responsibilities
- Plan and execute performance marketing campaigns for student admissions, programme promotions, events, and institutional branding.
- Manage paid campaigns across Google Ads, Meta Ads, Instagram, YouTube, LinkedIn, and other relevant platforms.
- Develop campaigns targeting prospective students based on course, location, age group, interests, education level, and other relevant segments.
- Generate quality leads/enquiries for various academic programmes.
- Monitor and optimize campaigns based on CPL, lead quality, conversion rate, CPA, ROI, and ROAS.
- Coordinate with the Admissions/Counselling Team to track leads from enquiry to admission.




- Analyze the complete lead-to-admission funnel and identify areas for improvement.
- Develop and test different ad creatives, copies, audiences, offers, and landing pages to improve campaign performance.
- Coordinate with the Content and Graphic Design teams for campaign creatives, videos, banners, and other digital assets.
- Manage and optimize landing pages, lead forms, websites, and other digital assets used for admissions campaigns.
- Set up and monitor Google Analytics/GA4, Meta Pixel, Google Tag Manager, UTM tracking, and conversion tracking.
- Conduct regular competitor and market analysis to identify opportunities for improving student acquisition.
- Monitor the performance of different courses/programmes and recommend suitable digital marketing strategies.
- Prepare daily, weekly, and monthly campaign performance reports for Management.
- Monitor and manage digital advertising budgets effectively.
- Work closely

📌 Digital Marketing Executive (Nagavara)
🏢 ONE School of Business
📍 Nagavara