Roles and Responsibilities:

1. Business development
- Driving Business: Drive branch to achieve Business Targets. Profitability and AUM targets m-o-m & FY; ensure cross-sell and upsell of financial products where applicable.
- Monitor and Control: (i)Daily monitoring of critical parameters of Branch Score Card;

(ii) Market study: Identify and assess market needs, market potential and competitor activities;
- Lead Generation: Plan and drive marketing campaigns or activities for branch to generate leads; ensure updation in Lead management module and effective follow up and conversion.
- Accountability: Responsible for business disbursal/transaction numbers/values and AUM targets; Responsibility for cross selling targets

2. Operations
- Manage overall branch operations and ensure smooth day-to-day functioning.
- Ensure accurate gold appraisal, valuation, and loan processing as per company policies.
- Verify and safeguard pledged gold ornaments and branch assets.
- Conduct regular stock audits and reconciliation of gold packets and documents.
- Regulatory Compliance:



Guide and ensure proper conduct of matters relating to Credit Assessment, KYC Adherence, Auction, Expense Management, Key Management, Bank Account Opening, Data Backup, Maintenance of Records / Documents / Registers, Closure of Gold Inspection/Audit Remarks and Customer Grievance Redressal within the agreed TAT.
- Collection Management: Ensure timely interest collection by branch and recovery of over dues as per targets, guiding branch to minimize NPA status of accounts as well as auction.
- Asset Quality and Fraud Management: Guide branch to ensure quality of the Assets / Collaterals / Ornaments pledged; take remedial actions for loss due to Spurious / Low Purity / theft ornaments & initiate efforts for recovery.

3. Manpower
- Recruitment: Completion of Branch Manning as per the prescribed TAT
- Training and Development: Identify training requirements and accordingly facilitate training in product, pro

📌 Branch Manager Gold Loan (Hyderabad)
🏢 IHFL
📍 Hyderabad