Key Responsibilities
- Plan and execute BTL marketing campaigns, activations, promotions, and events.
- Coordinate with vendors, agencies, promoters, and other external partners.
- Manage on-ground brand activations, exhibitions, roadshows, sampling activities, and promotional events.
- Identify suitable locations and opportunities for customer engagement.
- Coordinate promotional materials, branding, merchandise, and POSM requirements.
- Monitor campaign execution and ensure activities are delivered as per brand guidelines and timelines.
- Track campaign expenses and maintain budgets.
- Conduct market visits and monitor competitor activities.
- Collect customer feedback and campaign performance data.
- Prepare campaign reports with insights, photographs, and performance metrics.




- Work closely with the sales and digital marketing teams to support overall marketing objectives.

Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Robust communication and negotiation skills.
- Good vendor and agency management abilities.
- Willingness to travel and work on-ground, including weekends when required.
- Strong organizational and multitasking skills.
- Proficiency in MS Office/Google Workspace.
- Ability to work independently and meet tight deadlines.
- Creative, energetic, and result-oriented approach.

📌 Btl Manager (Bengaluru)
🏢 MakeO
📍 Bengaluru