Job Title: Performance Marketing Manager
Location: Spaze Plazo, Sector 69, Gurugram
Role Overview:
We are seeking a skilled and data-driven Performance Marketing Manager to lead our digital marketing initiatives for OYO Vacation Homes in Europe. The ideal candidate will have 3-5 years of experience in performance marketing, with a robust command of managing and optimising campaigns across Google Ads, Facebook Ads, and YouTube
Ads. This role requires a strategic thinker with hands-on experience in setting up search campaigns, conducting in-depth keyword research, and implementing media planning and budgeting strategies. Staying informed about the latest marketing trends are essential to drive innovation and achieve business objectives.
Key Responsibilities:
Campaign Management:
Plan, create, and oversee performance marketing campaigns across Google
Ads, Google UAC, Apple Search Ads, META Ads, and YouTube Ads.
Set up and optimise search campaigns from scratch using Google Ads Editor to ensure effective structure and targeting.
Effective ad-budget management to maximise the ROI while maintaining growth momentum.
Conduct A/B testing to determine the effectiveness of different ad
creatives and messaging.
Implement audience segmentation strategies to target the right demographics and improve conversion rates.
Monitor competitor activity and adjust strategies to maintain a competitive edge.
Collaborate with creative teams to ensure ads are engaging and aligned with brand messaging.
Maintain an effective campaign structure to efficiently manage and
respond to customer demand.
Keyword Research:
Conduct in-depth keyword research using tools such as Google Keyword Planner to identify high-performing opportunities.
Continuously refine keyword strategies to align with campaign goals and evolving market trends.
App store optimisation & app management:
Responsible for improving an app's visibility and discoverability within app stores, such as Google Play Sto
📌 Performance Marketing Manager (Gurugram)
🏢 OYO
📍 Gurugram