Google & Meta Ads + Lead Management Virtual Assistant

We are looking for a hands-on Virtual Assistant with solid experience in Google Ads, Facebook/Instagram Ads and Lead Management to support our Australian businesses.

This is not a role for someone who only coordinates with agencies. We need someone who can personally manage advertising campaigns, monitor performance, manage incoming leads and provide day-to-day virtual assistance.

Key Responsibilities

Google Ads
- Create, manage and optimise Google Ads campaigns
- Keyword research and keyword management
- Manage Search campaigns, ad groups and advertisements
- Monitor budgets, CPC, CTR, conversions and cost per lead
- Review search terms and manage negative keywords
- Create and manage conversion tracking
- Monitor campaign performance and continuously optimise results
- Prepare regular performance reports

Facebook & Instagram Ads
- Create and manage campaigns through Meta Ads Manager
- Set up audiences, locations, budgets and campaign objectives
- Create and manage Facebook/Instagram lead-generation campaigns




- Set up and manage lead forms
- Monitor CPL, CTR, conversions and overall campaign performance
- Test audiences, advertisements and campaigns
- Optimise campaigns based on performance

Lead Management
- Monitor leads coming from Google, Facebook, Instagram and websites
- Ensure every new lead is captured correctly in the CRM
- Assign and update lead stages
- Manage lead pipelines
- Follow up leads where required
- Maintain accurate notes and follow-up activities
- Ensure no leads are missed
- Track lead source and conversion
- Provide daily/weekly lead reports
- Coordinate with the team to improve lead conversion

Virtual Assistant
- CRM management
- Email and calendar management
- Data entry and reporting
- Updating spreadsheets and dashboards
- Basic administrative support
- Following SOPs and established processes
- Coordinating with internal team members
- Completing assigned tasks and following

📌 Google & Meta Ads + Lead Management Virtual Assistant (Pune)
🏢 Gupta Group
📍 Pune