Job summary

We are seeking a highly strategic and data-driven
Social Media Strategist & Performance Marketing Manager with 3-6+ years of experience

to lead our social media growth, brand positioning, and paid advertising efforts. This role combines social media strategy, content planning, audience growth, and performance marketing, with a robust emphasis on Meta Ads, LinkedIn Ads, Google Ads, and conversion-focused campaign management.

The ideal candidate is someone who can develop a comprehensive social media strategy, create high-performing campaign frameworks, manage advertising budgets, optimize conversion funnels, and generate measurable business growth through paid and organic social initiatives.

Key responsibilities

Social media strategy
- Develop and execute a comprehensive social media strategy aligned with business, marketing, and sales objectives.
- Build platform-specific growth strategies for Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms.
- Create quarterly content and campaign calendars based on audience insights, trends,



and business priorities.
- Identify content opportunities that improve brand awareness, engagement, lead generation, and customer acquisition.
- Conduct competitor analysis, audience research, and social listening to refine positioning and messaging.

Paid social & performance marketing
- Plan, launch, manage, and scale paid advertising campaigns across Meta Ads, LinkedIn Ads, Google Ads, and YouTube Ads.
- Manage advertising budgets and optimize spend to maximize ROAS, CPA, CPL, and revenue growth.
- Design and execute lead generation, retargeting, lookalike audience, and full-funnel performance campaigns.
- Conduct A/B testing for creatives, copy, landing pages, audiences, bidding strategies, and campaign structures.
- Optimize campaigns daily based on performance data and conversion insights.

Campaign strategy & execution
- Lead integrated social campaigns that combine organic content, influencer collabora

📌 Performance Marketing Manager (Jaipur)
🏢 HRL Infotechs
📍 Jaipur