We are seeking a highly skilled and detail-oriented Senior Consultant with expertise in customer engagement journeys, campaign automation, and Dynamics Customer InsightsJourneys to support scalable multichannel marketing initiatives.

Key Responsibilities:

Business Understanding & Stakeholder Engagement
- Gather and analyze requirements for adhoc, repeatable, and micro-journey campaigns.
- Define business rules, triggers, and customer engagement workflows.
- Plan and support multichannel engagement strategies including Email and SMS campaigns with proper interaction tracking.

Dynamics Journey Alignment
- Design and align automated micro journeys in Dynamics Customer Insights–Journeys.
- Translate business requirements into scalable trigger-based workflows and orchestration patterns.
- Ensure journey execution aligns with campaign objectives and customer experience goals.

Data & Trigger Management
- Validate campaign data sources, refresh schedules, and trigger dependencies.
- Define audience segmentation rules and campaign entry logic.




- Ensure accurate and consistent campaign activation processes.

Campaign Content & Governance
- Refine and structure automated campaign content for clarity, compliance, and business alignment.
- Support personalization strategies while maintaining scalability and governance standards.
- Ensure content reusability without increasing operational complexity.

Message Template Architecture
- Develop standardized message templates within Dynamics platforms.
- Create reusable static content blocks such as disclaimers and compliance messaging.
- Manage controlled agile content for efficient execution and consistency.

Operational Playbooks & Enablement
- Prepare campaign playbooks, SOPs, and launch checklists.
- Support testing, validation, and deployment activities.
- Enable internal teams to independently manage and optimize automated customer journeys.

Required Skills & Qualifications:
- 6+ years of experience in campaign managemen

📌 Senior Consultant (Chennai)
🏢 Gemsource It Consulting
📍 Chennai