Role & responsibilities
- Monitor cultural, social, and digital trends to identify rising opportunities and community conversations.
- Develop and implement regional culture-focused initiatives that align with brand positioning
- Build and nurture the cafs community and cultural identity by partnering with local artists, creators, and influencers to create a vibrant brand ecosystem.
- Develop a calendar of collaborations tied to cultural moments and trends
- Establish KPIs and metrics to measure the success of cultural marketing initiatives.
- Lead end-to-end development of branded and co-branded merchandise (ideation to launch)
- Conceptualize and execute 3rd party collaborations and events within timelines and budgets
- Manage vendor partnerships,
production timelines, and inventory planning.
- Drive merchandise sales through in-store displays.
- Evaluate partnership effectiveness and ROI, making recommendations for future collaborations.
- Develop and scale unique brand IPs (e.g., events, experiences) to attract current consumers
- Build recurring properties that enhance brand recall and customer loyalty (e.g., open mic nights, workshops etc)
Preferred candidate profile
- Experience required: 5 to 8 yrs
- Qualification: Any Graduation