15 Aug
|
Weekday AI (YC W21)
|
Delhi
15 Aug
Weekday AI (YC W21)
Delhi
This role is for one of the Weekday's clients
Salary range: Rs 950000 - Rs 1250000 (ie INR 9.5 - 12.5 LPA)
Min Experience: 5+ years
Location: Noida, Delhi
JobType: full-time
We are looking for an experienced
Brand & Digital Marketing Head
to lead the brand strategy and digital marketing initiatives for a healthcare and aesthetic-focused business. The ideal candidate will have strong expertise in branding, digital marketing, and team management, along with relevant experience in
dermatology, skin clinics, aesthetic clinics, cosmetics, or healthcare
.
This role requires a strategic and hands-on marketing leader who can strengthen brand positioning, drive digital growth, and manage a multidisciplinary marketing team.
Requirements
Key Responsibilities
- Develop and execute the overall brand and digital marketing strategy aligned with business objectives
- Strengthen brand positioning, visibility, awareness, and customer engagement across digital and offline channels
- Plan and manage digital marketing campaigns across relevant platforms to drive brand awareness, leads,
and customer acquisition
- Develop content and communication strategies that align with the brand's identity, target audience, and healthcare positioning
- Lead and manage a team comprising SEO specialists, content writers, video editors, website developers, and other marketing professionals
- Set clear goals, monitor team performance, and ensure timely execution of marketing initiatives
- Work closely with creative and content teams to maintain consistent brand messaging and visual identity
- Oversee website performance, SEO initiatives, content production, social media presence, and digital campaigns
- Analyze campaign performance, customer engagement, traffic, leads, and other relevant marketing metrics to optimize strategies
- Collaborate with internal stakeholders to identify recent opportunities for brand growth and customer acquisition
- Stay updated on emerging trends in healthcare, dermatology,
📌 Brand Digital Marketing Head (Delhi)
🏢 Weekday AI (YC W21)
📍 Delhi