Strategic Planning:

1. Develop monthly campaign strategies and themes (Projects, Festivals and Offers)

2. Assign weekly tasks to the team.

3. Monitor competition and market trends frequently.

Advertising & Technical Setup:

1. Handle GTM configuration, pixel/event setup and website tagging.

2. Launch Google Ads campaigns, when advanced setup is needed.

3. UTM tagging and conversion tracking for both Google & Meta.

Team Management:

1. Review every design, copy, video and blog before it goes live.

2. Conduct training sessions and SOP reviews every month.

3. Ensure deadlines are met and quality is maintained.

Reporting & Analysis:

1. Analyse Google Ads, Meta Ads and GA4 performance weekly.

2. Share insights with management or clients.

Prepare monthly campaign summary reports.

Skills required: Planning, Coordinating, Creativity, Inter personal, and Proficiency in Google Ads, GTM, GA4, Meta Ads Manager, Notion, Google sheets, Canva, WhatsApp and Zoom.

Additional Skills required :

1. Camera handing

2. Drone handing

3.Shooting co-ordination

4. Video Editing

5. Poster Editing, Design editing

📌 Digital Marketing Manager (Madurai)
🏢 VIJAYA DHAYAA REALTORS
📍 Madurai