Role OverviewWe are hiring a hands-on Marketing Analytics Analyst with 34 years of experience to work on a greenfield Market Mix Modeling (MMM) and marketing effectiveness initiative. This is a build role, not a tool-operation or reporting role. The analyst will design, develop, and implement MMM and marketing analytics solutions from raw data using Python and SQL, without reliance on proprietary or pre-built MMM platforms.
The role is best suited for professionals with exposure to FMCG / Consumer / Marketing Analytics who are comfortable working in unstructured problem environments and can take ownership of data, modeling, and insights end-to-end.

Key Responsibilities
Market Mix & Marketing Analytics (Core)1. Build and support Market Mix Models (MMM) from raw sales, media, promotion, and calendar data
2. Apply regression and time-series techniques, including lag/decay (adstock) and saturation effects
3. Evaluate model stability, interpret results, and derive actionable marketing insights
4. Support marketing ROI measurement, spend optimization, and planning decisions





Data Engineering & Analytics (Hands-On)1. Write complex SQL queries to extract, join, validate, and transform data from multiple source tables
2. Use Python for data cleaning, feature engineering, statistical analysis, and automation
3. Build analytical base datasets for modeling from raw sales, media, and promotion data
4. Independently handle data quality issues, missing values, and outliers
5.Automate recurring analytical workflows and ensure reproducibility

Business & Stakeholder Engagement1. Partner with Marketing, Commercial, and Analytics stakeholders to define KPIs and measurement frameworks
2. Convert analytical outputs into transparent business narratives, recommendations, and presentations
3. Support decision-making related to marketing ROI, spend optimization, and planning

Required Qualifications1. Bachelors degree in Statistics, Economics, Mathematics, Engineering, Data Science, or a related

📌 Marketing Analytics Analyst – Market Mix Modeling (Bengaluru)
🏢 Viaprom Technologies
📍 Bengaluru