Storyteller

KaroStartup · HSR Layout, Bengaluru ·

About KaroStartup

KaroStartup began in 2020 as a college Instagram page. Today it's a startup media platform with a 1M+ community, built on one thing — telling real Indian business stories with real numbers.

We're known as the page that checks things. Every figure we publish is sourced. Every founder we name is named correctly. That reputation is the whole business.

What this role actually is

Everyone in this space is publishing the same ten stories. The same Zomato origin story, the same Zepto founders, the same Swiggy timeline, recycled every week by fifty pages.

Your job is to find the eleventh story.

That means digging — through annual reports, filings, old interviews, regional business press, YouTube archives — until you find something true that nobody else has told. And when the research isn't enough, going directly to the founder on LinkedIn and asking.

You'll then build that story into a format that fits it. Not everything is a carousel. Some stories need a reel, some need long-form,



some need a format we haven't tried yet.

Story first. Format second. Both original.

What you'll do
- Hunt for stories nobody has covered.
Bootstrapped companies, family businesses, Tier 2–3 founders, brands people use daily without knowing who built them.
- Research deep.
Annual reports, MCA filings, DRHPs, founder interviews, regional business media. Primary sources, not a summary of a summary.
- Reach out to founders directly.
Many of them already follow us or are connected with us. Message them on LinkedIn, ask for the detail that isn't public, get the story firsthand.
- Write the story
— the arc, the hook, the turn, the line that makes someone send it to a friend
- Decide and design the format.
We're moving beyond static posts. Part of this role is figuring out what a story should
*be*
: carousel, reel script, long-form LinkedIn piece, podcast episode, or something we haven't built yet.
- Verify everything before i

📌 Storyteller (Bengaluru)
🏢 KaroStartup
📍 Bengaluru