Roles and Responsibilities:
- Creating, developing & implementing effective paid search strategies
- Strategize, execute, monitor, and manage campaigns across multiple platforms such as Google Ads & Facebook paid campaigns.
- Executing & optimizing many PPC campaigns simultaneously
- Overseeing campaigns across several search platforms (e.g. Google AdWords, Facebook)
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Targeting selected audiences through researching keywords
- Managing campaign budgets & adjusting bids to optimize the ROI
- Tracking daily, weekly & monthly KPI's to identify opportunities for improvement
- Reporting KPI's to management regularly through various dashboards
- Producing engaging, clear & concise copy for campaigns
- Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads A/B testing.
- Ensuring that campaigns are well aligned across multiple channels
- Building and strengthening key relationships across PPC ad platforms and various vendors
- Reducing the risk of click fraud
- Staying current with PPC & SEM trends and techniques
- Communicate to team and management on project development, timelines, and results.
- Experience with A/B testing landing pages
Desired Candidate Profile:
- Minimum of 2 years of experience in Google Ads
- Strong analytical skills and dashboard creation
- Understanding of digital marketing concepts
- Experience with multiple platforms, e.g. AdWords, Facebook.
- Working knowledge of Google Analytics or similar analytical tools
- Excellent communication, both verbal and written
- Analytically minded and strong in arithmetic
- AdWords certification is an advantage but not essential
Perks and Benefits:
- Market-competitive salary Guaranteed Incremental
- 5 days of the company (Monday-Friday).
- Great working and learning environment
- Generous leave policy
- Excellent working and le