LinkedIn Ads Specialist (B2B Lead Generation & Campaign Management) – Remote | EST Hours
Position Type: Full-Time, Remote
Working Hours: EST Time Zone
Location: Remote — Pakistan, LATAM, South Africa, Philippines Preferred
About the Role
At Pavago, one of our clients is hiring a LinkedIn Ads Specialist to manage and optimize paid LinkedIn campaigns across a portfolio of 10–15 client accounts.
This is a hands-on, performance-focused role for someone who understands how to generate measurable B2B leads through LinkedIn Ads and can confidently manage multiple campaigns and clients simultaneously.
You’ll take ownership of:
- LinkedIn Ads strategy and execution
- B2B audience targeting
- Campaign optimization
- Lead generation and lead quality
- Performance reporting
- A/B testing
- Client communication
- Budget and ROAS management
If you have solid LinkedIn Campaign Manager experience and enjoy using data to continuously improve B2B advertising performance, this role is a strong fit.
What You’ll OwnLinkedIn Ads Strategy & Execution
- Build, launch,
and manage LinkedIn Ads campaigns across 10–15 client accounts
- Develop targeting strategies based on:
- - Ideal Customer Profiles (ICPs)
- Buyer personas
- Job titles and seniority
- Industries and company characteristics
- Funnel stages
- Conduct market and competitor research to strengthen campaign positioning
- Test different campaign formats, creatives, messaging, and ad variations
- Structure campaigns for efficient B2B lead generation and scalable performance
- Ensure campaigns align with client objectives, budgets, and KPIs
Campaign Optimization & Performance
- Monitor campaign performance across active accounts
- Track and analyze:
- - Cost per Lead (CPL)
- Click-Through Rate (CTR)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Lead volume
- Lead quality
- Engagement
- Optimize:
- - Bids
- Budgets
- Audiences
- Targeting
- Placements
- Creatives
- Campaign structure
- Run structured A/B tests to improve pe
📌 LinkedIn Ads Specialist (India)
🏢 Pavago
📍 India