Company -Waaree Energies Ltd

Role- KAM-D2C

Location- Grant Road

Experience - 56 years in D2C / e-commerce, with demonstrated full P&L; ownership

KEY RESPONSIBILITIES

1. D2C Platform Management & Digital Merchandising
- Manage and optimize the shop.waaree.com platform end-to-end traffic, conversion, customer experience, and revenue.
- Drive assortment planning, pricing strategy, product listings, content optimization, and promotions.
- Ensure robust product visibility, conversion rates, and brand representation across the storefront and digital channels.

2. Digital Revenue & P&L; Ownership
- Own the shop.waaree.com P&L; — revenue, margins, marketing investment, and channel profitability
- Drive digital sales planning, forecasting, and growth tracking.
- Monitor the full KPI stack: GMV, revenue growth, conversion rate, CAC, ROI, and customer lifetime value (CLV).

3. Call Centre & Cart Recovery Management
- Manage the Call Centre function, whose core mandate is outbound recovery calling for customers who add to cart but do not complete purchase within 2 hours.




- Set and monitor cart-recovery SLAs, call-to-conversion rates, and assisted-revenue targets from the Call Centre.
- Build and refine call scripts, objection-handling playbooks, and escalation paths for high-value abandoned carts.

4. Conversion Rate Optimization
- Drive structural improvement in D2C conversion rate against category benchmarks.
- Run structured CRO experiments — page speed, checkout friction, trust signals, payment options — in partnership with the tech/platform team.
- Own site funnel diagnostics end-to-end, from broken product pages and 404s to abandoned-cart triggers.

5. Digital Marketing & Consumer Growth
- Collaborate with the marketing team to drive performance marketing, SEO, SEM, affiliate marketing, and digital campaigns; own ROAS on D2C ad spend.
- Drive customer acquisition, retention, and engagement strategies for the D2C customer base.
- Develop personalization, loyalty programs

📌 KAM-C , Waaree Energies Ltd (Mumbai)
🏢 Waaree Energies
📍 Mumbai