Job Description – Performance Marketer

Company: Shraz Flexible Dieting Solutions Pvt. Ltd.
Department: Marketing
Job Type: Full-Time
Experience: 1–3 Years
Location: HBR Layout
Reporting To: Marketing Manager / Founder

About the Company

Shraz Adaptable Dieting Solutions Pvt. Ltd. is a nutrition and flexible dieting company focused on helping individuals achieve sustainable health, fitness, and weight-management goals through personalized nutrition solutions.

We are looking for a Performance Marketer who can take ownership of paid marketing campaigns, generate high-quality leads, optimize customer acquisition costs, and contribute directly to business growth.

Key Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and other relevant platforms.
- Develop performance marketing strategies to achieve lead generation, sales, revenue, and customer acquisition targets.
- Monitor and optimize key metrics such as CPL, CAC, CPA, CTR, CPC, CPM, conversion rate, ROAS, and revenue.
- Conduct audience research,



competitor analysis, keyword research, and campaign planning.
- Create and test different ad creatives, copy, audiences, offers, and landing pages.
- Run A/B tests to identify high-performing campaigns and improve conversion rates.
- Work closely with the Sales, Content, Design, and Nutrition teams to improve lead quality and conversion.
- Track the complete marketing funnel from ad impression → lead → sales call → conversion → revenue.
- Analyze campaign performance and provide regular reports with actionable insights.
- Manage daily and monthly advertising budgets efficiently.
- Identify underperforming campaigns and take corrective actions quickly.
- Implement retargeting and remarketing campaigns to improve conversions.
- Work with CRM and tracking systems to ensure accurate lead attribution.
- Set up and monitor tracking through tools such as Meta Pixel, Google Analytics, Google Tag Manager

📌 Performance Marketing Manager (HBR Layout)
🏢 Shraz flexible dieting solutions
📍 HBR Layout