Roles and Responsibilities :
- Develop and execute comprehensive digital marketing strategies to boost growth and revenue for EdTech companies.
- Manage performance marketing campaigns on Google Ads, Meta Ads, CPL/CPA networks to meet target ROI.
- Collaborate with cross-functional teams to identify opportunities for skill development programs aligned with business goals.
- Analyze campaign performance data to refine ad spend and enhance lead generation.
- Utilize expertise in growth marketing to drive user acquisition and retention.
- Oversee the creation of engaging content for various digital channels.

Job Requirements :
- Proven success in managing performance marketing campaigns on Google Ads and Meta Ads.
- Robust grasp of e-learning industry trends, particularly within the EdTech landscape.
- Experience working with digital marketing agencies or performance marketing managers is advantageous.
- Ability to analyze complex data sets to inform strategic decisions.
- Excellent communication skills for collaborating with cross-functional teams.
- Familiarity with ROAS-driven marketing strategies and lead generation tactics.

📌 Digital Marketing Manager (Hyderabad)
🏢 Kapil Group
📍 Hyderabad