Key Responsibilities:
- Lead recent product development (NPD) in line with the launch calendar, ensuring timely rollouts, competitive pricing.
- Conduct market research and consumer insight studies to identify trends, triggers, and barriers influencing purchase behaviour .
- Define and implement brand positioning, pricing, and go-to-market strategies to strengthen competitive advantage.
- Develop and execute integrated marketing campaigns including digital, influencer collaborations, experiential marketing, and strategic partnerships.
- Manage social media strategy and content calendar to drive engagement, community building, and brand advocacy.
- Monitor category trends, competitor activities, and innovations to stay ahead in the dynamic beauty and cosmetics market.
- Ensure brand consistency across all touch points packaging, communication, events, and retail presence.
- Plan and execute product launches, events, trade shows, and photo/video shoots to enhance brand visibility.
- Drive brand growth across online, e-commerce,



and D2C channels by delivering revenue and market share targets.
- Drive brand growth across online, e-commerce, and D2C channels by delivering revenue and market share targets.
- Lead, mentor, and manage a team across brand, digital marketing, and creative functions to ensure flawless execution of brand strategies.
- Foster cross-functional collaboration with sales and design teams to deliver seamless product and campaign rollouts.
- Measure campaign effectiveness, prepare insights-driven reports, and present recommendations to management.
- Align internal stakeholders with brand mission, vision, and long-term growth objectives.

Key Skills & Attributes:
- Expertise in brand management, digital marketing, and consumer behavior analysis.
- Proven track record in executing ATL/BTL campaigns with measurable results.
- Creative thinker with a keen eye for emerging trends, innovation, and premium branding.
- Excellent analytical, communication, and pr

📌 Brand Manager (Gurugram)
🏢 Skilrock Technologies
📍 Gurugram