Marketing Analytics Analyst

Role Overview

Were looking for a Marketing Analytics Engineer who will build, manage, and optimize the data and reporting infrastructure that powers marketing analytics. This role is responsible for developing scalable dashboards, ensuring data quality, and enabling self-service analytics across the organization.

You’ll work closely with marketing, RevOps, and analytics stakeholders to deliver reliable, automated, and high-quality reporting solutions. You will also play a key role in advancing our analytics capabilities through automation, data modeling, and AI-driven insights.

Key Responsibilities

Dashboarding & Reporting Development
- Design, build, and maintain dashboards that track campaign performance, pipeline health, and funnel conversion
- Ensure dashboards are intuitive, performant, and aligned with stakeholder requirements
- Continuously optimize reporting for usability, scalability, and performance
- Translate defined business and analytics requirements into effective data visualizations and reporting structures





Data Modeling & Transformation
- Develop and maintain data models that support marketing analytics and reporting
- Transform and prepare data from multiple sources (CRM, marketing automation, product data) for analysis
- Ensure consistent definitions and logic across reporting layers
Work with large datasets to enable accurate and scalable reporting

Data Quality & Integrity
- Own data validation processes to ensure accuracy, completeness, and consistency of marketing data
- Identify and resolve data discrepancies and inconsistencies across systems
- Partner with RevOps and data engineering teams to maintain reliable marketing data pipelines

Automation & Self-Service Analytics
- Automate recurring reporting and data workflows to reduce manual effort
- Enable self-service analytics by building scalable datasets and user-friendly reporting layers
- Develop alerting and monitoring systems to surface performance chan

📌 Marketing Analytics Analyst (Hyderabad)
🏢 Redwood Software India
📍 Hyderabad