Key Responsibilities
- Manage and publish posts, reels, stories, shorts, and status updates across Instagram, Facebook, YouTube, Snapchat, and WhatsApp Business.
- Develop and maintain weekly and monthly social media content calendars.
- Plan and execute campaigns for promotions, festivals, events, product launches, and seasonal activities.
- Maintain consistent brand voice, visual identity, messaging, and communication across platforms.
- Coordinate with content creators, photographers, videographers, and graphic designers.
- Research trending content, viral formats, hashtags, and social media trends.
- Develop creative ideas to improve reach, engagement, followers, leads, and conversions.
- Review content and creatives before publishing to ensure quality and brand consistency.
- Create, manage,



and optimize Meta Ads and Google Ads campaigns.
- Monitor ad budgets, campaign performance, ROI, leads, and conversions.
- Manage WhatsApp Business broadcasts for offers, recent arrivals, events, and announcements.
- Monitor comments, messages, inquiries, and audience engagement.
- Track social media and advertising performance and prepare weekly/monthly reports.
- Analyse campaign results and recommend improvements.
- Monitor competitor activities and industry trends.
- Identify opportunities to improve brand visibility and customer engagement.

📌 Social Media Manager (Malappuram)
🏢 BGC Trading Limited Liability Partnership
📍 Malappuram