Asset Management:
- Oversee the trafficking and delivery of creative assets, ensuring they meet technical specifications and deadlines.
- Verify that all materials are compliant with broadcast standards and client guidelines, addressing discrepancies promptly.
Workflow Optimization:
- Troubleshoot any traffic-related issues in collaboration with the broadcast operations team, ensuring rapid resolution.
Quality Assurance:
- Ensure all ads are accurately placed within the schedule and aired in accordance with agreed-upon parameters.
- Perform detailed checks to prevent overbooking, duplication, or misplacement of advertisements.
Ad Scheduling and Optimization:
- Schedule Development:
- Build detailed ad schedules, balancing client requirements with available inventory and regulatory guidelines.
- Optimize schedules to maximize reach, minimize waste, and meet campaign goals efficiently.
- Conflict Resolution:
- Manage last-minute schedule changes, resolving conflicts while maintaining campaign integrity.
- Adjust placements as needed to accommodate breaking news,
special programming, or other disruptions.
- Regulatory Compliance:
- Ensure ad schedules comply with all applicable legal and regulatory standards, including competitive separation and content restrictions.
Reporting and Insights:
- Generate post-campaign reports, providing detailed insights into performance metrics such as audience delivery, compliance rates, and campaign reach.
- Analyze trends and recommend improvements for future campaigns to maximize client ROI.
- Provide feedback to sales and creative teams on opportunities for innovation or process improvements.
Qualifications / Experience :
- Education:
a. Bachelors degree (preferably in Media - TV / Radio / Broadcasting), Advertising, Communications, or a related field.
- Experience:
a. 3-5 years of experience in campaign management, traffic coordination, or ad scheduling within linear TV / radio or broadcast media.