Job Title:

Digital Marketing Strategist / Performance Marketer

Location:

Technovalley Software India Pvt. Ltd.
(Kochi Office)

Salary:

Competitive – Based on experience and campaign performance (Incentive/Bonus applicable)

About Technovalley:

Technovalley is a global high-technology consulting and education company, specializing in Cybersecurity, Artificial Intelligence, Data Science, Software Development, and Enterprise IT consulting. We partner with globally recognized certification bodies like EC-Council, OffSec, CompTIA, and more to upskill talent for tomorrow’s tech careers.

Role Overview:

We are looking for an ambitious, data-driven Digital Marketing Strategist / Performance Marketer to lead and execute high-conversion digital campaigns across platforms. The ideal candidate will own the entire funnel — from lead generation to ROI optimization — for our certification programs, corporate consulting services, and global expansion initiatives.

Key Responsibilities:

Strategy & Planning
- Design, implement,



and manage 360° digital marketing strategies for B2C and B2B campaigns
- Understand Technovalley’s core offerings and identify key digital growth opportunities
- Plan monthly performance campaigns aligned with admissions, sales, and branding goals

Performance Marketing & Analytics
- Execute paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic platforms
- Optimize CPC, CPA, ROAS, and lead quality through constant A/B testing and data analysis
- Manage full-funnel performance, from impression to conversion and re-engagement
- Track KPIs and prepare weekly/monthly performance dashboards Lead Generation & Funnel Optimization
- Build high-converting landing pages in coordination with content/design/tech teams
- Design lead magnet funnels, retargeting flows, and nurture campaigns (email/WhatsApp/SMS)
- Segment and qualify leads based on program/category, region, and behaviour

Content & SEO Collaboration
- Coordinate w

📌 Digital Marketing Manager (Kochi)
🏢 Technovalley software India
📍 Kochi