Role & responsibilities

Job Description SEO Analyst & Performance Marketing Executive

Job Title

SEO Analyst & Performance Marketing Executive

Experience

1–2.5 Years

Employment Type

Full time

Job Summary

We are looking for an SEO Analyst & Performance Marketing Executive with hands-on experience in SEO, WordPress, Google Ads, and Meta Ads. The candidate will be responsible for improving organic visibility, managing paid campaigns, analyzing performance, and generating qualified leads.

Key Responsibilities

SEO Responsibilities
- Conduct keyword research and competitor analysis.
- Implement On-Page and Technical SEO strategies.
- Optimize metadata, headings, URLs, content, images, and internal links.
- Monitor rankings, traffic, conversions, indexing, and technical issues.
- Manage sitemaps, robots.txt, schema, redirects, and canonical tags.
- Support Local SEO, Off-Page SEO, AEO, and GEO activities.

WordPress Responsibilities
- Manage WordPress pages, blogs, images, and basic settings.
- Publish and optimize SEO-friendly content.
- Work with Yoast SEO, Rank Math,



and Elementor.
- Implement basic SEO changes and coordinate with developers when required.

Google Ads Responsibilities
- Create, manage, and optimize Search, Display, Performance Max, and Remarketing campaigns.
- Manage keywords, ad copies, audiences, budgets, bidding, and negative keywords.
- Monitor CTR, CPC, CPL, CPA, conversions, and ROAS.
- Set up conversion tracking and optimize campaigns for lead quality and cost efficiency.

Meta Ads Responsibilities
- Manage Facebook and Instagram campaigns through Meta Ads Manager.
- Create and optimize audiences, creatives, placements, and campaign objectives.
- Monitor CPL, CTR, CPM, conversions, and lead quality.

Analytics & Reporting
- Monitor performance using GA4 and Google Search Console.
- Analyze SEO, website, and advertising data.
- Prepare regular performance reports and recommend improvements.

Required Skills
- 1–2.5 years of experience in

📌 Seo and Performance Marketing Executive (Thiruvananthapuram)
🏢 COMMANDTECH CAD & IT
📍 Thiruvananthapuram