- The Social Media Manager is responsible for planning, implementing, and managing the organizations social media presence to improve brand awareness, customer engagement, and lead generation across all digital platforms
- Key Responsibilities Social Media Strategy & Planning
- Develop and execute monthly and quarterly social media strategies aligned with brand goals
- Create content calendars for platforms such as Instagram, Facebook, LinkedIn, X (Twitter), and YouTube
- Identify trends, hashtags, and opportunities relevant to the brand and industry
- Content Creation & Management
- Create engaging content including posts, reels, stories, captions, and short videos
- Coordinate with graphic designers, photographers, and videographers for high-quality creatives
- Ensure brand tone, voice, and visual guidelines are followed consistently
- Community Management
- Monitor and respond to comments, messages,



and customer queries in a timely and qualified manner
- Handle customer feedback, complaints, and reviews online in coordination with
- customer service teams
- Build and nurture an online community around the brand
- Campaigns & Promotions
- Plan and execute social media campaigns for product launches, offers, festivals, and events
- Collaborate with influencers and brand partners when required
- Track campaign performance and optimize content accordingly
- Analytics & Reporting
- Monitor key performance indicators (reach, engagement, followers, conversions)
- Prepare weekly/monthly performance reports with insights and recommendations
- Analyze competitor social media activities and suggest improvements
- Paid Social Media (if applicable)

📌 Social Media Manager (Bhubaneswar)
🏢 Sridurga Retail
📍 Bhubaneswar