Lead Generation Specialist

Company: Soni Productions Private Limited
Location: RR Nagar, Bengaluru
Job Type: Full time | On-Site
Experience: Relevant experience in Lead Generation / Digital Marketing preferred

About the Role

Soni Productions Pvt. Ltd. is looking for a results-driven Lead Generation Specialist who can generate high-quality enquiries and business opportunities through digital platforms.

The ideal candidate should have strong hands-on knowledge of Meta Ads, Instagram, WhatsApp, Google Ads and lead-generation campaigns, with a focus on generating genuine leads and converting them into business enquiries.

Key Responsibilities
- Plan and execute lead-generation campaigns for photography and videography services.
- Generate qualified leads for weddings, pre-weddings, maternity, baby shoots, birthdays, engagements, corporate events, product shoots and other events.
- Manage Meta Lead Ads, Facebook & Instagram campaigns and Click-to-WhatsApp campaigns.
- Identify and target the right audience based on location, service, budget, age, interests and customer intent.




- Monitor leads, CPL, CTR, conversion rates, campaign performance and ROI.
- Test different audiences, creatives, videos, offers, captions and CTAs to improve results.
- Coordinate with the sales team for quick lead response and follow-up.
- Qualify leads based on event date, location, service required, budget and booking requirement.
- Maintain and manage leads through WhatsApp, CRM, Excel/Google Sheets or other lead-management systems.
- Follow up on potential leads and help improve enquiry-to-booking conversion.
- Prepare daily and weekly lead-generation reports.
- Research competitors, market trends, customer behaviour and new lead-generation opportunities.
- Coordinate with the creative team to develop effective ad creatives and promotional campaigns.
- Explore new digital channels and strategies to increase qualified enquiries.
- Continuously optimize campaigns to achieve better lead qual

📌 Lead Generation Specialist (RR Nagar)
🏢 SONI PRODUCTIONS
📍 RR Nagar