Role & responsibilities:

We get 2 million views a month across YouTube and Instagram but only 2,000 people reach our website. Closing that gap is the core of this role.

You will own:
- Website traffic from social: growing it from 2,000 to 5,000 visits/month within 90 days
- Scripting and planning content for YouTube, Instagram Reels and Shorts
- Managing and posting across Instagram and YouTube
- Setting up Instagram comment-to-DM automation and lead capture funnels
- Writing titles, hooks and thumbnails — owning click-through rate
- Tracking which videos actually generate leads and revenue (attribution, UTM setup)
- Managing comments and DMs as an active lead source
- Repurposing long-form videos into short clips, coordinating with our editor
- Running Meta ads once organic conversion is optimised
- Weekly reporting to the founder and sales team on leads generated and conversions

Preferred candidate profile:
- 2+ years managing Instagram and YouTube for a brand, creator or edtech company




- Hands-on experience with Meta Ads Manager — you've run campaigns and understand cost per lead
- Familiar with DM automation tools like ManyChat or similar
- Strong writing in Hindi and Hinglish, with an understanding of Indian creator culture
- Comfortable reading analytics and changing approach based on data
- Bonus: interest in music, or experience with a creator-led or education brand

This is not a posting or scheduling role. We're looking for someone who owns an outcome and can prove impact in numbers.

Perks and advantages:
- Full-time role with a fast-growing brand reaching 2M+ people monthly
- Direct work with the founder — high ownership, fast decisions
- A large, engaged existing audience to work with from day one
- Clear, measurable impact — your results are visible from week one
- Learn music production alongside the job
- [Add: salary range, work timings, remote/office, any other benefits]

📌 Walk-in || Social Media Manager (Chandigarh)
🏢 Basslila
📍 Chandigarh