About the Role

We are looking for a results-driven Performance Marketer with a robust background in digital marketing and a proven ability to generate qualified leads through paid campaigns.

The ideal candidate should have hands-on experience planning, launching, optimizing, and scaling performance marketing campaigns across multiple digital channels. We are looking for someone who understands the technology industry, can work with data to improve campaign performance, and has a strong portfolio demonstrating successful lead-generation campaigns and measurable ROI.

Key Responsibilities
- - Plan, execute, manage, and optimize paid digital marketing campaigns focused on lead generation and customer acquisition.
- Run campaigns across platforms such as Google Ads, LinkedIn Ads, Meta Ads, ChatGPT and other relevant paid channels.
- Develop campaign strategies targeting decision-makers and businesses looking for technology, software development, digital transformation, and related services.
- Manage campaign budgets while continuously improving CPL, CAC, conversion rates,



and lead quality.
- Conduct audience research, keyword research, competitor analysis, and campaign segmentation.
- Create and test campaign messaging, ad copies, landing-page concepts, creatives, and CTAs.
- Set up and manage remarketing and retargeting campaigns.
- Monitor campaign performance and identify opportunities to scale successful campaigns.
- Work closely with content, design, sales, and business development teams to improve lead quality and conversions.
- Build and maintain performance dashboards and provide regular campaign reports.
- Track the complete marketing funnel from ad click to qualified lead and conversion.
- Conduct ongoing A/B testing of audiences, creatives, landing pages, offers, and campaign strategies.
- Stay updated with emerging paid media trends, tools, platforms, and B2B technology marketing practices.

Key Requirements
- - Proven experience as a Performance Marketer,

📌 Performance Marketer – Digital Marketing (Noida)
🏢 TechAhead Software
📍 Noida