Marketing Specialist (India)

Marketing Specialist (India)

15 Aug
|
The Access Group
|
India

15 Aug

The Access Group

India

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.
Requirements
- Partner with Regional Sales and Business Heads to develop and execute demand generation strategies to drive pipeline growth and revenue across APAC region.
- Own regional marketing targets for MQLs, pipe generation, new business, and revenue with a strong focus on achieving measurable business outcomes.
- Plan and execute integrated marketing campaigns across digital, events, webinars, referrals, content marketing, SEO, and paid media to generate quality leads.




- Develop country-specific marketing plans, budgets, and go-to-market strategies aligned with regional business goals and quotas.
- Working closely with Sales Heads and BDMs to accelerate the pipe through targeted campaigns, account-based marketing, offers, and lead nurturing programs.
- Planning, organizing and execution of events and webinars end-to-end, ensuring maximum audience engagement, lead generation, and ROI.
- Analyse campaign performance, marketing ROI, and funnel metrics to optimise channel investments and improve CAC.
- Create compelling marketing collaterals, sales presentations, case studies, blogs, digital ads, and other content that supports demand generation and sales enablement.
- Monitor market trends, customer insights, and competitor activities to identify recent growth opportunities and optimise marketing performance.

Skills & Experience
- 3–7 years of experience in B2B mark

📌 Marketing Specialist (India)
🏢 The Access Group
📍 India

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