Role & responsibilities
- Maintain identity and voice of the brand at all touchpoints.
- Conceptualize and execute 360 marketing campaigns (digital, social, in-store, on-ground)
- Plan seasonal, festive, and thematic campaigns to drive footfall and engagement.
- Coordinate with design, content, and social media team to ensure consistent brand messaging
- Plan and execute recent store launches, menu launches, and product introductions.
- Create and maintain buzz through pre-launch and post-launch strategies.
- Drive press coverage, features, and brand mentions.
- Manage reputation and handle crisis communication when required
- Design and implement CRM strategies to improve customer retention and lifetime value




- Analyze customer behavior and feedback to drive personalization.
- Work closely with operations to enhance in-store customer experience.
- Define KPIs for campaigns, launches, and brand initiatives.
- Monitor marketing spends and ensure optimal budget utilization.
- Track and analyze performance metrics (Engagement, CAC, footfalls, repeat rates etc) and optimize based on learnings.
- Deliver data-driven insights and recommendations to improve ROI.

Preferred candidate profile
- Experienced required : 5 to 8 yrs in marketing
- Qualification : Any gradualtion

📌 Manager - Marketing (Mumbai)
🏢 Uberlife Consulting
📍 Mumbai