Responsibilities
- Campaign Management: Plan and execute all digital marketing campaigns across SEO, SEM, marketing database, email, social media, and display advertising.
- Website & CRO: Maintain our web presence and execute conversion rate optimization (CRO) tests to turn casual traffic into leads or buyers.
- Paid Media Execution: Manage the day-to-day budgets and optimization of paid campaigns (Google Ads, Meta Ads, LinkedIn, etc.) to maintain a healthy Return on Ad Spend (ROAS).
- Content & SEO Strategy: Work closely with content creators or agencies to ensure our blog, website, and landing pages are fully optimized for organic search.
- Analytics & Reporting: Measure and report performance of all digital marketing campaigns against goals (KPIs and ROI). You will turn raw data into weekly/monthly performance reports for leadership.
- A/B Testing: Design and execute continuous growth experiments—testing headlines, ad creatives, landing pages, and email flows.

Key Requirements & Skills
- Experience:



4–6 years of experience in digital marketing, with a proven track record of managing successful multi-channel campaigns.
- Tool Proficiency:
- *Analytics:* Google Analytics 4 (GA4), Google Tag Manager, Looker Studio.
- *Paid Tech:* Google Ads Manager, Meta Business Suite.
- *SEO:* SEMrush, Ahrefs, or Moz.
- *Automation/Email:* HubSpot, Mailchimp, Klaviyo, or Marketo.
- Analytical Mindset: Comfortable using Excel/Google Sheets to build pivot tables, analyze trends, and draw explicit conclusions from campaign data.
- Project Management: Strong organizational skills to manage creative assets, copywriting deadlines, and campaign launch timelines simultaneously.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:
- Food provided
- Health insurance
- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Madurai)
🏢 Vijayadhaya Group
📍 Madurai