We are a growing manufacturing company specializing in Dupattas, supplying to value retail chains, wholesalers and kurti manufacturers across India.
We are expanding our product development and merchandising team and are looking for a Fashion Merchandiser with a strong understanding of ethnic fashion and a creative eye for product development.
This role is primarily focused on Merchandising and Product Development, with a supporting responsibility in Dupatta Designing.
Role Overview
The candidate will be responsible for developing commercially viable dupatta collections, coordinating the complete sampling and product-development process, understanding market trends, and ensuring that new designs move smoothly from concept to production.
The ideal candidate should be someone who understands what sells in the market, not just someone who can create attractive designs.
Key Responsibilities
1. Merchandising & Product Development
- Develop recent dupatta collections based on market trends, customer requirements and commercial opportunities.
- Understand customer requirements and convert them into suitable product concepts.
- Coordinate the complete product development cycle from concept sampling corrections finalization production.
- Maintain and follow up on sampling and development schedules.
- Coordinate with fabric, dyeing, printing, embroidery, lace and other value-addition suppliers.
- Follow up regularly with suppliers to ensure timely sampling and production.
- Check samples for design, colour, fabric, finishing and overall commercial appeal.
- Maintain product and sample records, specifications and development details.
- Coordinate with internal teams to ensure smooth execution of finalized products.
- Assist in developing collections for different custom
📌 Fashion Merchandiser (Surat)
🏢 LEHRIYA CRAFTS
📍 Surat
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