Achievers Academy is looking for an experienced
Performance Marketing Freelancer
to help us generate high-quality student leads for our study abroad and test preparation services.

For over 26 years, Achievers Academy has helped students pursue higher education abroad through expert counselling, IELTS/GRE/TOEFL coaching, profile building, and university admissions guidance. We're now looking to scale our digital lead generation efforts and need someone who can own our paid marketing campaigns.

What You'll Do
- Plan, launch, and optimize lead generation campaigns across
Meta (Facebook & Instagram)
and
Google Ads
- Generate qualified leads for study abroad counselling, IELTS/GRE coaching, webinars, and other services
- Build and test audiences, creatives, and campaign structures
- Monitor key metrics including CPL, CTR, conversion rates, and ROAS
- Continuously optimize campaigns based on performance data
- Set up and manage tracking using Meta Pixel, Google Tag Manager, and GA4 (preferred)
- Work closely with our creative and content team to improve ad performance




- Provide weekly performance reports with insights and recommendations

What We're Looking For
- Proven experience running successful Meta and Google Ads campaigns
- Strong understanding of lead generation funnels
- Experience with education, EdTech, coaching, or service-based businesses is a robust advantage
- Ability to analyze campaign performance and make data-driven decisions
- Familiarity with landing page optimization and conversion tracking
- Strong communication and reporting skills

Bonus If You Have
- Experience marketing study abroad, education, or counselling services
- Knowledge of CRM integrations and lead automation
- Experience with A/B testing and funnel optimization
- Portfolio or case studies demonstrating measurable campaign results

Compensation
- Freelance engagement with flexible working hours
- Compensation based on experience and project scope
- Bonus compensation if you handle co

📌 Performance Marketing Freelancer (Pune)
🏢 Global Achievers Academy
📍 Pune