The Media Executive will be responsible for planning, executing, and optimizing integrated media campaigns across primarily traditional media and digital platforms. This role requires a strong understanding of media strategy, buying, and performance analytics, along with the ability to work closely with clients, creative teams, and media vendors.

Key Responsibilities

Media Planning & Strategy
- Develop integrated media plans across TV, print, radio, OOH, and digital platforms
- Translate client briefs into effective media strategies aligned with campaign objectives
- Identify target audiences, media mix, and optimal channel allocation

Media Buying & Execution
- Plan and execute media buys across traditional and digital channels
- Negotiate with media vendors and publishers for cost-effective deals
- Ensure timely release of ads and adherence to schedules

Campaign Monitoring & Reporting
- Track performance across channels and provide actionable insights
- Prepare post-campaign reports with learnings and recommendations
- Monitor budgets and ensure effective utilization





Client & Stakeholder Management
- Interface with clients for approvals, updates, and performance discussions
- Coordinate with internal teams (creative, account management) for seamless execution
- Maintain strong relationships with media partners

Key Skills & Competencies
- Strong understanding of both traditional media (TV, print, radio, OOH) and digital media ecosystems
- Proficiency in media planning tools and digital platforms (Google Ads, Meta Ads Manager, etc.)
- Analytical mindset with ability to interpret campaign data
- Negotiation and vendor management skills
- Excellent communication and presentation abilities
- Ability to multitask and manage multiple campaigns simultaneously

Qualifications
- Bachelors degree in Marketing, Advertising, Mass Communication, or related field

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:
- Paid sick time
- Provident Fund

Work Location: In person

📌 Media Executive (Chennai)
🏢 BrandIdea Consultancy
📍 Chennai