Chief Marketing Officer – Offline Brand & APAC Growth

Location:
India

Experience:
15+ years

Industry:
Luxury / Premium Consumer / D2C / Lifestyle / Consumer Technology

About the Role

We are looking for a
Chief Marketing Officer
to lead the next phase of brand building and market expansion for a high-growth, premium consumer technology brand with a robust global ambition.

This role will be particularly focused on
building an iconic offline brand presence
across India and APAC — taking the brand beyond digital-led growth into high-impact physical experiences, retail, experiential marketing, partnerships and premium brand environments.

The ideal candidate will bring a strong understanding of
premium/luxury consumer behaviour
, with experience building brands across
D2C, lifestyle, luxury, consumer technology, retail or premium consumer businesses
.

Key Responsibilities
- Own the overall
brand strategy and marketing vision
across India and APAC, with a strong focus on offline brand building.
- Build a distinctive
premium/luxury brand identity




and translate it consistently across physical and digital consumer touchpoints.
- Lead the development and expansion of the brand's
offline presence
, including retail stores, experience centres, pop-ups, flagship spaces and other physical consumer environments.
- Drive
experiential marketing, events, activations, partnerships and cultural moments
that strengthen brand affinity and premium positioning.
- Develop an APAC-focused market expansion strategy, adapting the brand proposition to different consumer markets while maintaining global brand consistency.
- Build strategic partnerships across
luxury, fashion, sports, wellness, entertainment, hospitality, technology and premium lifestyle ecosystems
.
- Work closely with retail and business teams on
GTM strategy, customer acquisition, footfall, conversion and overall offline brand experience
.
- Develop high-impact campaigns across
OOH, experiential, retail, events, partner

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