Social Media Marketing Executive
Company: Soul & Scents
Location: Borivali east, Mumbai
Employment Type: Full-Time, In-Office
Experience: 2- 5 Years
About the Role
Soul & Scents is looking for a creative, commercially aware and highly proactive Social Media Marketing professional who can take ownership of the brand's presence across social platforms.
We are not looking for someone whose role is limited to scheduling posts.
The ideal candidate should understand brand building, content strategy, social media trends, consumer behaviour and digital marketing, and should be able to convert business and marketing objectives into engaging social media communication.
You will work closely with the content writer, graphic designer, performance marketing team and founders to build a solid and consistent digital presence for the brand.
Key Responsibilities
Social Media Strategy
- Develop and execute the monthly and quarterly social media strategy and content calendar.
- Plan content around product launches, collections, festivals, gifting occasions,
campaigns and brand-building initiatives.
- Define the right mix of reels, static posts, carousels, stories, UGC, educational content, product content and promotional communication.
- Identify opportunities to build stronger brand awareness, engagement and consideration.
- Ensure that every piece of content has a clear purpose rather than posting simply to maintain frequency.
Content Planning & Execution
- Conceptualise engaging ideas for Instagram reels, posts, stories and campaigns.
- Develop detailed briefs for graphic designers, content writers, photographers and videographers.
- Coordinate content creation from idea to final execution and publishing.
- Plan hooks, formats, references, visual directions and storytelling concepts.
- Participate actively in product and lifestyle shoots and help develop shot lists and content requirements.
- Repurpose content intelligently across different platforms and formats.
- Mainta
📌 Social Media Marketing Specialist (Mumbai)
🏢 I B
📍 Mumbai