Job Overview

We are looking for a Performance Marketing Specialist who can plan, execute, and optimize paid campaigns across platforms like Meta (Facebook/Instagram), Google Ads, and other performance channels. The ideal candidate should be data-driven, creative, and focused on driving leads, sales, and ROI.

Key Responsibilities
- Plan and run paid campaigns on Meta Ads & Google Ads
- Optimize campaigns for leads, conversions, and ROAS
- Create ad strategies, targeting, and audience segmentation
- Monitor daily performance and improve results through testing
- Run A/B testing on creatives, copies, landing pages, and audiences
- Track and analyze KPIs like CPC, CPA, CTR, ROAS, Conversion Rate
- Coordinate with the design/content team for ad creatives
- Prepare weekly/monthly performance reports





Requirements
- Experience in Performance Marketing / Paid Ads
- Strong knowledge of Meta Ads Manager & Google Ads
- Understanding of pixel, conversion tracking, and analytics
- Ability to analyze data and take decisions based on performance
- Positive communication and reporting skills

Job Type: Full-time

Pay: ₹20,000.00 - ₹35,000.00 per month

Application Question(s):
- Current salary
- Expected salary
- WorkLink/portfolio
- Work Link / Portfolio

Experience:
- Performance Marketing Specialist : 3 years (Required)

Work Location: Remote

📌 Performance Marketing Specialist (India)
🏢 NJ graphica
📍 India