Role objective:
Work closely with the Bourrne brand team to create social media creatives, reels, stories and campaign assets while staying constantly updated with what is trending across Instagram and other social platforms.
What they will do
Create Instagram posts, carousels, stories, reels covers and campaign creatives
Develop creative adaptations for Bourrne's campaigns and product launches
Assist with reel concepts, visual references, moodboards and storyboards
Track Instagram trends, formats, sounds, memes, visual styles and emerging content formats
Bring 2–3 relevant trend/creative references regularly to the team
Translate trends into something that feels Bourrne, rather than simply copying them
Work with product photography and video to create social-first content
Resize/adapt creatives for different platforms and formats
Assist in maintaining the Bourrne visual language and design consistency
Support the team during shoots with creative references and content ideas
Monitor what competing and aspirational menswear/lifestyle brands are doing
Skills we're looking for
Must have




Good knowledge of Graphic Design
Working knowledge of Photoshop / Illustrator / Canva / Figma — strong command of at least 1–2 is enough
Positive understanding of Instagram
Strong visual sense and typography/layout skills
Ability to create clean, premium, contemporary fashion creatives
Naturally curious about social media trends and internet culture
Good understanding of what makes a Reel/post visually engaging
Good to have
Basic Premiere Pro / CapCut / After Effects
Photography or video-editing knowledge
Fashion/lifestyle brand experience
Understanding of AI creative tools
Basic understanding of Instagram analytics
The person we're looking for
Not someone who only waits for a brief.
We want someone who can say:
“I saw this trend yesterday. Here's how I think Bourrne could use it.”
They should be young, visually curious, internet-native and commercially aware — someone who understands that

📌 Social Media (Mumbai)
🏢 verelle style
📍 Mumbai