Title: Demand Gen/ Performance marketing Manager Location: Pune ( Onsite ) Experience Range: 4 to 8 years Engagement: Full time Reporting: Marketing Director Offered CTC: Upto 25 - 35 LPA About the employer: The employer focuses on shaping the future of payments technology. With experience building highly innovative solutions and products, they combine their deep technology proficiency with unmatched domain expertise in Payments and Fintech, enabling them to deliver unparalleled quality and value in everything they do. For the last 26 years, their team has worked with a diverse global customer base, ranging from startups to Fortune 500 financial leaders, all focused on digital transformation and driving innovation in payments. About the role: This “Demand Generation & Performance Marketing Lead” role is for you if you are driven by developing new leads, communicating with customers, understanding their needs, and ensuring a smooth sales process. You should be able to support the marketing team’s goals, thrive in a quick sales cycle workplace,



and meet marketing demand generation targets. Role Requirement: Account-based Marketing (ABM) skill : Review and understand Ideal Customer Profile (ICP) for benchmarking targeted personas across channels and executing ABM campaigns. Identify and nurture potential leads from email, social, web, PPC, and other demand-generation campaigns. Liaise with marketing vendors for demand generation execution. Build and manage acquisition campaigns across various channels including email, social, SEM, and display to drive revenue and increase ROI. Perform competitive analysis on ICPs and work on social selling strategies. Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). Source new sales opportunities through lead follow-up via LinkedIn

📌 Demand Generation Performance Marketing Lead | A leadingglobal IT consulting payments technology venture (Sangli)
🏢 WinnerBrands
📍 Sangli