Title Head of Marketing Location Bengaluru 100 Work from Office Function Marketing Leadership - Growth AWS GTM Reports to CRO The Head of Marketing owns Client s marketing strategy execution and performance with a mandate to build a high-velocity measurable demand engine aligned to AWS co-sell and co marketing motions This role is both strategic and hands-on setting direction rolling up sleeves to execute campaigns and content and tightly aligning with Sales AWS Partner teams and Solution Delivery leaders Key Responsibilities Strategy and Positioning Define and own the overall marketing strategy and annual operating plan for Client aligned to revenue pipeline and AWS partnership goals Sharpen Client s positioning around core offerings cloud transformation DevOps app modernization data ML GenAI NET modernization managed services and target industries e g FSI life sciences manufacturing logistics startups ISVs Develop clear better together narratives that map Axcess io solutions to priority AWS services programs and initiatives e g AWS Transform for NET GenAI competency Pipeline and Demand Generation Design execute and continuously optimize integrated demand programs across email webinars virtual events in-person events and ABM with transparent MQL SQL and pipeline targets Build ICPs and segmented plays for enterprise mid-market and startup ISV customers focusing on high-intent use cases like migration modernization cost optimization security and GenAI adoption Own the marketing funnel end-to-end lead acquisition scoring nurture handoff to sales and feedback loop using data to improve conversion at each stage AWS-Aligned GTM and Co-Marketing Own Client s AWS-aligned GTM with a focus on co-marketing co-selling and Marketplace-led plays including better together messaging campaign design and sales plays Plan and maximize AWS Marketing Development Funds MDF and other AWS partner program benefits for joint campaigns marketplace launches events and content initiatives Collaborat