About The Role

We are looking for a
Performance Marketing Lead
to own performance marketing strategy and execution across Google Search ,UAC/Apps ,Meta ,YouTube and DV360 for FundsIndia’s D2C (B2C) business and sales-assisted funnel. You'll build and operate advanced conversion tracking and bidding systems, drive CAC efficiency through cohort-based modeling, and partner closely with Sales and CRO to deliver high-quality, cost-efficient growth.

Designation:
Associate Director / Director - Performance Marketing

Experience:
7–12 years in performance marketing, across App-first and sales-assisted models, preferably within fintech, edtech, or Insurtech.

Qualification:
Graduate/MBA

Location:
Bengaluru

Must Have (Skills/Exposures/Certifications):
- Expertise in conversion event architecture, offline conversion import, and value-based bidding .
- Robust understanding of sales-assisted lead-gen funnel and campaign levers to improve CAC and drive growth .
- Hands-on expertise in Search / P-max campaign structuring, match-type strategy, negative keywords,



and Quality Score levers .
- Strong quantitative fluency — cohort CAC / LTV modelling, lag-curve analysis, and attribution logic in Sheets/Excel or SQL .

What You'll Own
- Own performance marketing strategy and execution across Google (Search, UAC/App), Meta, YouTube, and DV360 for a sales-assisted funnel
- Design and maintain the conversion event hierarchy (shallow vs. deep events) so bidding platforms optimize toward investment quality and value.
- Build and operate Offline Conversion Import (OCI) from CRM disposition data into ad platforms; drive adoption of value-based bidding .
- Run search-term and disposition-level audits to separate high-intent prospecting from navigational/low-intent traffic.
- Build and maintain cohort-based CAC, LTV and lag-curve models to report true paid efficiency against a 10–15 day conversion journey.
- Own or closely partner on CRO and landing page optimization as a direct lever on CAC

📌 Performance Marketing Lead (Bengaluru)
🏢 FundsIndia
📍 Bengaluru