Company Description
Eggfirst is India’s leading semi-urban and rural specialist full-service advertising agency, with a strong focus on Tier 2/3 and rural markets. The agency blends creative storytelling with expertise in digital advertising, mainstream creative, and celebrity integration to help brands connect meaningfully with “Bharat” consumers. Established in 2004, Eggfirst has executed more than 2,700 brand campaigns driven by deep consumer insight, impactful creativity, and strategic media outreach. Through initiatives like the “Eggfirst Chalo Rural Conclave & Awards,” the agency actively contributes to the rural India growth story by bringing together brands that serve Bharat. Known for collaborations with renowned celebrities and a credo of being “As Good As Our Word,” Eggfirst has built a reputation as a trusted partner for brands seeking to reach rural audiences.

Role Description
This is a full time, on-site Copywriter role based in Goregaon. The Copywriter will develop clear, engaging copy for digital campaigns, social media posts, websites,



and other marketing assets tailored to semi-urban and rural audiences. Responsibilities include conceptualizing ideas with the creative team, writing and refining campaign messaging, and adapting content for multiple platforms and languages as needed. The role also involves drafting press releases and brand narratives, ensuring consistency with client positioning and Eggfirst’s creative standards. The Copywriter will collaborate closely with account managers, designers, and digital marketing specialists to deliver campaigns that resonate with Bharat consumers and meet client objectives.

Qualifications
- Candidates should possess strong Writing and Communication skills, with the ability to craft clear, compelling, and culturally relevant copy.
- Candidates should possess experience in Press Releases and Marketing, including creating brand stories and campaign messaging for diverse media channels.
- Candidates should

📌 Copywriter (Goregaon)
🏢 Eggfirst Advertising and Digital Marketing Agency - Specialist in Tier 2/3 & Rural markets of India
📍 Goregaon