Company Name VARITE India Private Limited About The Client An American multinational computer software company incorporated in Delaware and headquartered in San Jose California They specialize in software for creating and publishing a wide range of content including graphics photography illustration animation multimedia video motion pictures and print About The Job As a Principal Product marketing manager Client Express APAC you will define the regional product marketing strategy campaign strategy and growth levers for the digital business You will have a customer-centric approach which is customer insights led and data driven The ideal candidate will be an independent player with solid ownership of the business and demonstrated ability to influence in a matrixed environment Essential Job Functions Be the expert in customer insights market trends competitive landscape and growth levers for your product in priority countries within Asia Pacific Influence the corporate team with regional market data insights to influence the product strategy and roadmap Collaborate with the APAC cross-functional team such as campaign marketing media PR GTM and partnership teams to execute the country strategy with excellence The key outputs expected of the role will include Customer and Market insights Target audience definition and needs Marketing strategy value proposition and messaging Growth levers across product GTM pricing partnerships etc Annual strategic plan defining the priority categories and product strategy Defining success metrics OKRs for the growth levers Category budget planning Qualifications 10-15 years of experience in Marketing Consulting with at least 5 years of product marketing experience in B2C digital products Fluent in one or more Indian languages and full proficiency in English language Proficient in market research and application of research data analytics to identify customer insights Ability to think critically and strategically lead leadership reviews