15 Aug
|
Kensium
|
Bengaluru
Job Description
:
Growth today is a full-funnel game – the brands that win show up everywhere their buyers look, from search and AI answers to inboxes and campaigns. At Kensium, we build growth programmes for a portfolio of B2B and B2C brands across the US and North American markets, from e-commerce names to growth-stage businesses trying to own the conversation in their space. This is a hands-on, high-ownership role reporting to the VP of Strategic Services, ideal for someone from a startup or agency background who has handled multiple sides of marketing across B2B and B2C environments.
You will:
- Plan and run full-funnel growth programmes – demand and lead generation, SEO and generative engine optimisation (GEO), content, and lifecycle marketing – across a portfolio of client brands.
- Get exposure across the full growth stack rather than a single channel, with the mix shifting as priorities evolve.
- Work directly with stakeholders and the VP of Strategic Services, bringing your own point of view to every campaign and account.
- Own pipeline and lead-quality outcomes,
not just channel activity, and report progress against agreed growth targets.
Partner with Sales/Business Development on lead scoring, handoff, and follow-up so marketing-sourced leads convert into pipeline.
Roles & Responsibilities:
Growth Strategy & Planning
- Develop full-funnel growth strategies for a range of brands across B2B and B2C segments (B2B SaaS and B2B commerce preferred).
- Translate strategy into actionable, channel-level plans and monthly execution priorities.
- Identify high-impact growth opportunities and bring a explicit point of view to strategy conversations.
- Align messaging, positioning, and channel mix so the same story lands consistently across the funnel.
Demand Generation & Lead Acquisition
- Plan and execute demand and lead generation campaigns across paid and organic channels – Google Ads (Search), Meta Ads, and account-based marketing (B2B).
- Own campaign setup,
📌 Growth Marketing Associate (Bengaluru)
🏢 Kensium
📍 Bengaluru