Role Name: Digital Strategist
Years of Experience: 8+ Years
Location: Bangalore
Role Balance: 60–70% Business & Reporting Acumen → 30–40% Adobe Launch & AEP
Understanding

Job Overview:
We are seeking a senior digital strategy and analytics professional with robust hands-on Adobe Analytics expertise and experience in experimentation and digital reporting. The role will involve approximately 60–70% business/reporting responsibilities and 30–40% Adobe Launch and AEP understanding.

Key Responsibilities:
Own and manage end-to-end Adobe Analytics reporting workflows.
Develop and manage Segments, Calculated Metrics, Classifications, and Data Sources.
Work with Report Builder and Data Feeds for reporting and analysis.
Manage Adobe Target or Optimizely experimentation programs.
Develop test hypotheses, test sizing, and pre-analysis plans.
Perform lift calculations and evaluate A/B testing results.




Apply statistical and experimentation methodologies to digital initiatives.
Collaborate with clients and business stakeholders to translate analytics into actionable digital strategies.
Support AEP audience creation, data flows, activation, and RT-CDP use cases.
Maintain working knowledge of Adobe Launch and support related digital implementation activities.

Required Skills:
Adobe Analytics – Strong hands-on experience
Adobe Target / Optimizely – Mandatory
Segments & Calculated Metrics
Classifications & Data Sources
Report Builder & Data Feeds
A/B Testing & Experimentation
Statistics & Test Sizing
Hypothesis Design & Pre-analysis
AEP & RT-CDP – Working knowledge
Adobe Launch – Intermediate knowledge

📌 Adobe Analytics Consultant (Bengaluru)
🏢 Gravity Infosolutions
📍 Bengaluru