what is CRED CRED is an exclusive community for India s most trustworthy and creditworthy individuals where the members are rewarded for good financial behaviour CRED was born out of a need to bring back the focus on a long lost virtue one of trust the idea is to create a community centered around this virtue a community that constantly strives to become more virtuous in this regard till they finally scale their behaviour to create a utopia where being trustworthy is the norm and not the exception to build a community like this requires a community of its own a community special in its own way working towards making this vision come true here s a thought experiment what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner answer you get something close to what we have at CRED CRED just has it better here s what will be in store for you at CRED once you join the team what will you do own end to end ideation prioritization execution of insurance growth campaigns across GTM surfaces and offer constructs design recent campaign constructs that maximize reach across the due base of 2W and 4W users while improving exposure relevance and conversion across funnel stages collaborate with partnerships teams in order to build and scale offer pipelines with insurers and allied partners and coordinate with engineering design and ops CMS teams to manage dev dependencies creative assets in app placements and campaign configuration for go-live own campaign hygiene including eligibility logic offer configuration timelines QA and post-launch validation own ideation and execution for sharpening ROI on insurance communications through cohort definition and targeting narrative design and messaging frameworks channel and frequency planning comms calendars and asset requirements partner with central marketing and CRM teams to reduce noise and fatigue and improve conver