Roles & Responsibilities

Key Responsibilities
- Keyword Research & Search Term Optimization
- Conduct extensive keyword research for new and existing products using
- Amazon Brand Analytics, Search Query Performance, Helium 10, DataHawk, and other keyword research tools
- Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords
- Continuously discover recent keyword opportunities through Search Term Reports and customer search behavior
- Monitor keyword rankings and identify opportunities to improve organic visibility
- Optimize keyword bids based on ACOS, ROAS, CTR, CVR, CPC, and conversion performance
- Regularly add negative keywords to eliminate wasted ad spend Perform ASIN and competitor targeting research to uncover new growth
- opportunities
- Collaborate with the catalog team to improve keyword indexing across product titles, bullet points, backend search terms, A+ Content, and Brand Store pages
- Maintain a structured keyword master sheet for every product and continuously expand the keyword universe




- Stay updated with Amazon search trends, seasonal keywords, and competitor activity

Campaign Setup & Execution
- Execute, set up, launch, and manage advertising campaigns on Amazon India
- Create and manage Sponsored Products, Sponsored Brands, Sponsored Display, and Video campaigns
- Build campaign structures using Auto, Manual, Keyword, Product Targeting, and Category Targeting
- Configure campaign budgets, bidding strategies, placements, and targeting
- Ensure campaigns follow internal naming conventions and account structure
- Perform campaign QA before launch to ensure error-free execution

Campaign Optimization
- Monitor campaign performance daily and take timely optimization actions
- Optimize bids, budgets, keywords, ASIN targeting, and placements
- Pause underperforming campaigns and scale winning campaigns
- Identify search term opportunities and add negative keywords
- Improve camp

📌 Amazon Ad Specialist/Performance marketing (Telangana)
🏢 Self Money Care Digital Marketing Blog
📍 Telangana