About The Role

We're hiring a Sales Manager to drive business growth for our PVC wire and cable manufacturing business. This is a hands-on, field-based role where you'll be responsible for identifying new business opportunities, expanding our dealer and distributor network, developing strong customer relationships, and achieving sales targets. You'll work closely with electrical dealers, distributors, contractors, OEMs, and project customers while representing the company in the market and closing new business. We are looking for candidates with prior experience in the wire & cable, electrical products, or related industrial sectors who have a strong understanding of the electrical market and a proven track record in field sales. We offer market-based competitive compensation, along with performance-based sales incentives tied to achieving and exceeding sales targets, providing significant earning potential for high performers.

What we look for

3–6 years of proven sales experience, preferably in the wire & cable, electrical, industrial products, or B2B manufacturing sector




Solid understanding of the electrical market, including distributors, dealers, retailers, contractors, OEMs, and project-based sales
Hands-on experience in field sales, customer acquisition, lead generation, relationship management, and consistently achieving sales targets
Excellent communication, negotiation, presentation, and interpersonal skills with the ability to build long-term customer relationships
Ability to work independently, travel extensively, and manage sales activities with minimal supervision
Good understanding of sales reporting, CRM tools, quotations, pricing, and order follow-ups
Strong problem-solving skills with the ability to identify new business opportunities and expand market presence
Willingness to quickly learn technical specifications of wire, cable, and electrical products to provide effective customer solutions
Bachelor's degree in Business, Marketing, Engineering

📌 Sales Manager (Delhi)
🏢 ORFLAX Wires and Cables
📍 Delhi