About The Role

You'll lead SetuAI's growth strategy — from SEO and content marketing to performance campaigns and partnership programmes. We've reached 50,000 students largely through word-of-mouth; you'll build the systems to scale this to 500,000.

This is a full-stack growth role. You'll be comfortable running experiments, writing copy, reading analytics, and briefing design. You'll work directly with the co-founders.

What you'll do

Own user acquisition metrics: trial signups, activation rate, and paid conversion
Build and execute an SEO and content strategy targeting JEE/NEET search intent
Run performance marketing campaigns on Google, Meta, and YouTube
Develop and test referral programmes, institutional partnerships, and organic growth loops
Analyse funnel data to identify drop-off points and run improvement experiments
Write and optimise email sequences for onboarding, engagement, and re-activation

What you bring

3+ years of growth marketing experience, ideally in EdTech or consumer SaaS
Strong analytical skills — comfortable with Google Analytics, Mixpanel, or similar




Experience running and optimising paid campaigns with measurable ROI
Excellent written communication for email, ads, and landing page copy
Deep understanding of the Indian education market and student/parent buying behaviour

Nice to have

Not required — but these will make you stand out.

Experience with SEO at scale in a competitive vertical
Hindi or other regional language copywriting ability
Familiarity with marketing automation tools (Brevo, Customer.io, etc.)

What we offer

★Direct ownership of growth strategy with founder visibility
★Market-competitive salary + performance bonus + ESOPs
★₹30,000/yr learning stipend
★Health insurance
★Remote-first, flexible working hours

Our hiring process

Fast, transparent, and respectful of your time.

01

2 days

Application Review

02

30 min

Initial Assesment Call

03

2–3 days

Skills Assessment

04

1 hour

Final Interview

Apply for this position

📌 Growth Marketing Manager (Itanagar)
🏢 Setu AI
📍 Itanagar